Alcediag · Client story
How HopeStage helped Alcediag understand patient needs
Alcediag wanted to understand the people its diagnostic work was designed to serve. HopeStage helped the team identify who to speak to and how to address their needs with care and respect.
The challenge
Understanding the people behind the product.
Alcediag wanted a patient perspective alongside an understanding of business constraints. The team needed to consider how its work would make sense to the people who might use it, and how to communicate with them respectfully.
What HopeStage did
Patient insight translated into practical direction.
- Qualitative interviews
- Survey and focus group methodology
- Patient language and positioning
- Go-to-market and funnel recommendations
Why HopeStage
A patient perspective, with an understanding of business.
For Alexandra, Clément's experience as an entrepreneur mattered alongside his patient perspective. She valued a partner who could understand the realities of running a company while keeping people's needs at the centre of the conversation.
“he understands at the same time the constraints of a company and also the point of view of a patient.”
The practical value
A clearer understanding of who to speak to.
When asked what added the most value, Alexandra pointed to identifying the different people Alcediag could speak to and how to address each audience.
- People with an existing bipolar diagnosis.
- People who may have bipolar disorder.
- Families and friends.
She also highlighted the importance of understanding patient needs and choosing language that addresses them properly and respectfully.
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