Partner
Alcediag
A French precision psychiatry diagnostics company.
Case study
Bridging company constraints and patient reality.
A patient-led insight and go-to-market project for a French precision psychiatry diagnostics company.
At a glance
Patient insight and adoption strategy for myEDIT-B.
Product context
myEDIT-B
A blood test intended to help differentiate depression from bipolarity.
HopeStage role
Patient insight and adoption
Qualitative research, segmentation, language, positioning and go-to-market recommendations.
The challenge
Scientific validity alone does not determine adoption.
People need to understand what a test means, what it does not mean, how it relates to diagnosis and identity, and whether communication feels respectful and safe.
Patient trust
Understand concerns around identity, diagnosis, uncertainty and respectful communication.
Audience segmentation
Differentiate the needs of people affected by depression, bipolarity and loved ones.
Company constraints
Connect patient reality with practical positioning, funnel and go-to-market choices.
Approach
Six methods, one decision-ready strategy.
- 01
Qualitative interviews
- 02
Survey and community distribution design
- 03
Focus group methodology
- 04
Personas and journey mapping
- 05
Positioning and messaging
- 06
Marketing funnel and go-to-market recommendations
What changed
Insight became clearer language and direction.
- Clearer patient and loved-one segments
- More respectful language around diagnosis and uncertainty
- Decision-ready insight for marketing and adoption
- A strategy connecting company constraints with patient reality
Deliverables
A reusable evidence and implementation toolkit.
- Interview guide and consent-aware process
- Patient and loved-one interviews
- Survey structure and distribution plan
- Focus group methodology
- Personas and audience segmentation
- Positioning and messaging recommendations
- Personalized marketing plan and funnel logic
- Visibility and content recommendations
Approved testimonial
Patient insight should change the strategy, not decorate it.
“Clément helped us understand the need of the patient and how to address it properly and respectfully.”