Partner
In The Zone
A digital mental health app designed to connect people living with bipolarity and their loved ones.
Case study
Connecting loved ones and bipolar support.
A lived-experience insight project for In The Zone, an app helping people living with bipolarity and their loved ones connect and share in the moment.
At a glance
Community insight for a shared support experience.
Product context
Support in the moment
A shared experience intended to make connection and support easier in everyday life.
HopeStage role
Lived-experience insight
Interviews and community-informed discussion about help-seeking, support and product priorities.
Founder testimonial
Connecting loved ones and bipolar support.
Idan, founder and CEO of In The Zone, explains how lived-experience interviews and community insight helped the team explore support, connection and future product decisions.
The challenge
Asking for help can feel harder when someone fears becoming a burden.
In The Zone wanted to understand how a product could help people living with bipolarity and their loved ones connect, while respecting the emotional complexity of asking for support.
Help-seeking barriers
Explore why repeated requests for help can become difficult, even within close relationships.
Loved-one involvement
Understand how supporters might take part in a shared circle of support.
Everyday relevance
Connect product conversations with daily experiences such as feelings, sleep and medication routines.
Approach
Listen first, then bring the insight into the product conversation.
- 01
Lived-experience interviews
- 02
Exploration of help-seeking barriers
- 03
Loved-one and supporter perspectives
- 04
Community-informed product discussion
What the work showed
The interviews strengthened the underlying support hypothesis.
The work informed the team’s understanding and future direction; it did not claim that product changes had already been implemented.
- A stronger understanding of the emotional barriers around asking for help
- Greater confidence in the need for a shared support experience
- A clearer view of how loved ones may take part in a circle of support
- Community insight to inform future product decisions
Deliverables
Practical insight grounded in lived experience.
- Participant interviews
- Themes around asking for support
- Insights into the role of loved ones
- Community perspective for product conversations
Public testimonial
Shared values and community understanding made the collaboration meaningful.
“I honestly recommend connecting with Clément and learning more about HopeStage and the amazing work they are doing.”